Privacy Policy

Last updated: 31 March 2026

This website is operated by Vascend, trading as Vascend Pets. Vascend operates this store and website, including all related information, content, features, tools, products, and services (the "Services"), in order to provide you with a curated pet product shopping experience.

Vascend Pets is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of personal information.

By using or accessing the Services, you acknowledge that you have read and understand this Privacy Policy.

 

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. We may collect or process the following categories of personal information:

•     Contact details such as name, billing address, shipping address, phone number, and email address

•     Financial information including payment details and transaction confirmations

•     Account information including username, password, preferences, and settings

•     Transaction information including items viewed, added to cart, purchased, returned, or canceled

•     Communications including customer support inquiries

•     Device information including IP address, browser type, and network information

•     Usage information regarding interaction with the Services

 

Personal Information Sources

We may collect personal information:

•     Directly from you

•     Automatically through cookies and similar technologies

•     From service providers who process information on our behalf

•     From partners or third parties

 

How We Use Personal Information

We may use personal information to:

•     Provide and improve the Services, including processing payments, fulfilling orders, and managing accounts

•     Provide marketing communications and targeted advertising where permitted by law

•     Detect and prevent fraud and maintain security

•     Respond to customer inquiries and maintain business relationships

•     Comply with legal obligations and enforce our terms and policies

 

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve the Services. Cookies are small data files placed on your device that help us recognize you across visits, analyze how you use the Services, and deliver relevant advertising.

We use the following types of cookies:

•     Essential cookies: necessary for the Services to function, including shopping cart and checkout functionality

•     Analytics cookies: help us understand how visitors interact with the Services, including pages visited and time spent

•     Advertising cookies: used to deliver relevant advertisements and measure campaign performance, including through Meta and TikTok advertising platforms

•     Preference cookies: remember your settings and preferences to improve your experience

You may manage cookie preferences through your browser settings. Disabling certain cookies may affect your ability to use features of the Services, including checkout. Where required by law, we will request your consent before placing non-essential cookies.

 

How We Disclose Personal Information

We use advertising technologies provided by third-party platforms including Meta and TikTok. These technologies may include pixels, cookies, server-side APIs, and advanced matching tools. These tools may collect and share information such as email address, device identifiers, IP address, browsing behavior, and purchase activity (which may be hashed or encrypted) for the purposes of advertising, measurement, analytics, and campaign optimization.

We may disclose personal information:

•     To Shopify and service providers performing services on our behalf

•     To business and marketing partners for advertising purposes where permitted

•     When required by law

•     In connection with a business transaction

•     With affiliates within our corporate group

You can manage your advertising preferences or opt out of certain targeted advertising through platform settings or applicable opt-out tools.

 

Relationship with Shopify and Shopify Network Intelligence

The Services are hosted by Shopify. Information submitted to the Services may be transmitted to and processed by Shopify in order to provide and improve the Services.

Shopify Network Intelligence is a feature that allows Shopify to securely use your customer data together with data from other merchants to generate insights and improve store performance, advertising targeting, and personalization. Where this feature is enabled, your personal information may be shared with Shopify and processed using data from your interactions with other Shopify merchants. This data is not shared with other individual merchants. Shopify uses this data in accordance with its own privacy practices.

You can learn more about Shopify's privacy practices and your rights in relation to Shopify's processing of your data at: https://privacy.shopify.com

 

Third-Party Websites and Links

We are not responsible for third-party websites linked through the Services.

 

Children's Data

The Services are not intended for children under the age of majority in their jurisdiction. We do not knowingly collect personal information from children.

 

Security and Retention

We use reasonable security measures but cannot guarantee absolute security. Retention periods depend on operational, legal, and contractual requirements.

 

Your Rights and Choices

Depending on your location, you may have rights including:

•     Access to your personal information

•     Deletion of your personal information

•     Correction of inaccurate information

•     Portability of your data

•     Opt-out of targeted advertising or the sale or sharing of your personal information

Requests may require identity verification.

Global Privacy Control signals will be treated as opt-out requests where legally required.

If you are located in a US state with applicable privacy laws, including California and Colorado, you may opt out of the sharing of your personal information for targeted advertising purposes. To exercise this right, please contact us at compliance@vascendpets.com or visit our data sharing preferences page on the store.

 

UK and EEA Residents

If you are located in the United Kingdom or European Economic Area, we process your personal information on the following legal bases:

•     Contract performance: to fulfill your orders and manage your account

•     Legitimate interests: to improve our Services, prevent fraud, and conduct marketing activities where your interests do not override ours

•     Consent: for non-essential cookies and certain marketing communications, where required

•     Legal obligation: to comply with applicable laws

Additional rights available to you include:

•     Objection to processing

•     Restriction of processing

•     Withdrawal of consent

You may contact us regarding complaints. Depending on your location, you may lodge a complaint with your local data protection authority.

 

International Transfers

Personal information may be processed outside your country of residence, including in countries where Shopify and its service providers operate. Where required, recognized safeguards such as Standard Contractual Clauses will be used to protect your information during international transfers.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Continued use of the Services constitutes acceptance of changes.

 

Contact

For questions or to exercise your rights:

Email: compliance@vascend.com.au

 

Vascend

Trading as Vascend Pets

Parcel Locker 10078 38355

2 Sentry Drive

Stanhope Gardens NSW 2768

Australia

For the purposes of applicable data protection laws, Vascend, trading as Vascend Pets, is the data controller of your personal information.